Coaching is a relational process. The fundamental principle of effective coaching is to collaborate with someone – or a team – to help them ‘see’ their present in order for them to better shape their future. As a coach you must establish a relationship of trust and intimacy with those you’re coaching. A coachee needs to develop trust in the coach’s competency and intentions and the coach must trust that the coachee has the capacity to find their own answers. Without mutual trust collaboration and progress won’t be made.