Connected devices spur growth of commercial radio: Rajar

The number of listeners tuning-in to commercial radio in the UK is at a 20 year high, thanks in part to smart speakers and other connected devices, according to industry body, Rajar.
 
The latest reading of the sector saw commercial radio achieve its biggest share of the market since the 1990s, with a share of listening hours at 48.1%, up 5.3% year-on-year from 45.7%.
 
Following a strong first half of the year, commercial radio has cemented this growth with reach of 35.9m people in the UK every week, up from 35.8m in the same quarter last year, and average weekly hours are now at 13.2, up from 13.1 in Q3 2018.