Eddie falters at the first hurdle

THE verdict on Eddie McGuire’s much-hyped Triple M breakfast show is in – sort of. The Hot Breakfast attracted only 3.6 per cent of the audience share in the latest ratings survey, with the station plunging to a record low of 3.9 per cent. But McGuire’s program did not start until halfway through the survey period, so its ratings cannot be properly judged until the release of the next survey in December. Still, that didn’t stop rival network employees sticking in the boot, reports The Age.