Fairfax Media’s former chief executive for digital, Jane Huxley, has predicted Australia will follow the US market for the take-up of digital radio service Pandora, which now has 180 million registered users. Australia is the first market outside the US to launch Pandora. Pandora operates under an Australian radio licence – the music service is free and downloaded via an app on desktops, mobiles and tablets. But unlike terrestrial radio stations, Pandora’s digital service uses an algorithm allowing users to type in an artist, track or genre and it will play music around that theme until it’s stopped by the user.