The prospect that Google Play Music and YouTube Music streaming music services will introduce news content into their streaming services in the near future is another challenge set to face incumbent media players in the TV, radio and traditional newspaper channels.
Over 5.4 million Australians now use music streaming services available via websites or apps with Spotify the clear industry leader used by nearly 3.6 million Australians in an average week around four times the size of SoundCloud used by around 900,000 Australians in an average week.