In a rare and refreshing show of modern rock ‘n’ roll swagger, Green Day’s Billie Joe Armstrong brought back images of the Sex Pistols, The Who in their heyday, and The Clash. As the stage clock showed one minute left in their set, Billie Joe abruptly stopped playing and unleashed a profanity filled tirade toward the organizers of the event, capping it off by smashing his guitar, flipping his middle finger, and walking off the stage.
How awesome to see a brand (Green Day) that so clearly understands its values and so brilliantly seizes an opportunity to showcase them in a way that gets them massive coverage… at a time when they are about to release three back-to-back-to-back new albums within a few months of each other.
When your brand’s image is anti-authoritarian, rebellious, and destructive, you should be exactly that, writes US branding expert Steve Jones in his latest blog.