Happiness is a warm lead

(By Keegan Bakker) Nobody gets into radio or TV to do data entry and paperwork. That’s obvious, right? Anybody who works in the entertainment industry, as I did, immediately recognises the talent and passion of those driven to create and broadcast fantastic content.

Helping those talented people enjoy their job and have an easier time doing it is what drove me to start Audata, a company that helps the entertainment industry – radio, TV businesses and more – automate, engage and succeed through cloud platforms and apps.