New 2GB breakfast host and successor to radio stalwart Alan Jones, Ben Fordham, says his Drive shift fans followed him to Breakfast because radio creates loyal fans and ‘sticky’ listeners.
Speaking to advertisers and marketers at Nine’s Big Ideas Store, he said, “I’ve got a loyal group of listeners who’ve been with me for 10 years on the Drive show and they’re a very loyal audience in radio. They’re sticky. Once they connect with you and once they get you, I think they tend to stay around. Even though you’ll have disagreements on some topics, or many topics, once that relationship is formed, thankfully, it tends to last."