Kyle and Jackie O on slide in Sydney breakfast radio ratings

The duo who transformed the Sydney radio market in 2014, Kyle Sandilands and Jackie O, this week suffered their fifth consecutive ratings fall.

After launching the newly rebranded KIIS station for Australian Radio Network in January last year, after decamping from 2DayFM, the pair alternated FM breakfast ascendancy in Sydney with ARN stablemate, WSFM’s Jonesy and Amanda.