For Local Radio, pandemic woes worsen a terrible year

As the coronavirus lockdown began in March, within a matter of days, listeners started to drift away from the dial, and many haven’t come back yet.
 
Others are turning to news stations instead of music and sports.
 
How bad is it? Total radio listenership in San Diego, the nation’s 16th largest radio market, is down 40 percent compared with earlier this year.