Melbourne’s radio listeners have flocked to news, current affairs and talkback during the city’s unprecedented lockdown.
3AW‘s overall audience share has jumped by 3 percentage points since the start of the COVID-19 pandemic to 16.9 per cent, with its breakfast show posting a record 26.1 per cent share – an 8.8 percentage point gain.
Mornings presenter Neil Mitchell also landed his best result in 20 years with an audience share of 19.4 per cent, according to 3AW, given his actual timeslot begins at 8.30am – not the 9am to midday timeslot predetermined by ratings provider GfK.