Melbourne’s flirtation with Sydney-style shock-jockery has failed – but precisely what is to become of Melbourne Talk Radio, aka MTR, remains unclear, reports The Age. MTR had failed to register because it misjudged the tone, said 3AW morning host Neil Mitchell. ”I think there’s a certain style and culture about Melbourne talk radio that perhaps Sydney doesn’t understand,” said Mitchell, whom MTR attempted to headhunt. ”It works for them in Sydney – but you can’t just transplant Sydney to Melbourne.” ABC 774 host Jon Faine saw the problem as at least partly technical. ”The biggest thing was their transmission issue…"