Well it’s no secret we have seen the radio industry smashed to within an inch of it’s life off the back of COVID-19. First with Nova Entertainment’s announcement of job losses over a 5 week period and then SCA following suit with 18 regional breakfast shows wiped from the landscape of radio in one foul swoop.
I keep hearing that this kind of exodus also puts an end to the development of radio talent. I couldn’t disagree any more if I tried, I think now is the time for talent to embrace what radio has to offer.