In the US, Nielsen released results from its second study tracking national consumer sentiment on COVID-19 recovery and purchase intentions.
The same study was done in late April and the shift in the attitudes of consumers in that one 4-week period was incredible.
People want to get out of their homes and they are ready to spend money.
According to Nielsen, in the first study, 34% expressed the greatest optimism to return to normal. In the second study, that group grew to 54%.
