Ooh Media’s Cathy O’Connor on tackling the challenge of digital measurement

Cathy O’Connor joined Ooh Media as its CEO in early 2021, moving across from a significant and successful stint as the chief of Nova Entertainment.
Joining the Mumbrellacast this week, O’Connor reflects on her time in the radio industry, and said her time in the hyper-competitive field of Aussie radio served her in good stead for moving into outdoor, but reveals that the collaborative nature of the sector has its own benefits.
“I’m a competitive person so I like competitive media. I liked working in radio and I can see that elements of out-of-home are also very competitive.
“[But] there is an enormous amount of collaboration between all of the out-of-home businesses. I talk to my peers in the other companies regularly and we frequently meet with the OMA (Outdoor Media Association) on measurement and the marketing of the industry.”