See Mark Ramsey’s opening session at the audio future festival hivio 2014. When you "pull back" you see how all audio platforms are related – and you realize that brands on those platforms have potential to be more than audio. Because, as Ramsey puts it, "people don’t fall in love with distribution channels, they fall in love with content."
This presentation includes new data which illustrates that as choices proliferate, "hits" become ever more important. That’s why it’s so important to "go big or go home. "Watch for a special appearance by the cast of Star Wars to prove the point!