Podcast advertising is pandemic proof: Ad volumes quickly recover and surpass prior levels

March 2020 was a strong month for podcast advertising with a record number of advertisers and ad detections. When the pandemic itensified in April, the number of unique advertisers dipped -12% from March while total ad occurrences also dropped -12%.

The recovery began immediately.

In May, the number of unique advertisers in podcasting jumped back to March levels. In June, total podcast occurrences grew +8% versus April and the average number of ads per podcast (2.9) reverted to pre-pandemic volumes.