Anyone with a vague interest in marketing, gaming and technology cannot have missed the phenomenon of Pokémon Go. In literally three days, Pokémon Go has had an impact on both Twitter and Facebook usage. Pokémon Go — a geo-location-based, augmented reality (AR) mobile game — is a collaboration between the Pokémon Company and Niantic, an AR company behind mobile game Ingress. Players use the game’s geo-location feature and their phone cameras to find virtual Pokémon — little animated creatures — in various locations in their area in real time. An article just yesterday from USA Today showing research from SimilarWeb & eMarketer shows daily time spent on Pokémon Go is 43 minutes, ahead of WhatsApp, Snapchat and Facebook.