According to this article by Andrew Curran, if radio ever wanted to field a nationwide research project to test the relationship between listening and employment, COVID-19 has provided that opportunity.
The results validate what we’ve known to be true, listening is driven by employed consumers who commute to work and have daily listening habits to give.
This year has tested the mettle of AM/FM radio in a myriad of ways, and while companies across industries evaluate what trends will continue long after a vaccine has been administered, the resilience and evolution of AM/FM radio is on full display.