Jacobs Media’s Techsurvey 10, as it relates to media. 199 respondents were surveyed online. Key Takeaways: 1. Radio now competes with everyone, 2. Stop doing random acts of digital. 3. Radio doesn’t have a digital problem – it has a measurement problem. 4. Every person counts. 5. Radio needs to go to school on cars. 6. Radio needs to address the challenges & opportunities presented by young consumers. 7. The music industry ignores radio at its own peril.