Radio industry plays to its strengths in ‘love’ campaign

Listeners are being watched – and the radio industry’s verdict on your feelings about it is in: you love it. Amid the celebration and discussion centred around the Australian Commercial Radio Awards and the National Radio Conference, both held in Melbourne in mid-October, the industry’s big forward focus was the launch of a new campaign to promote the medium as the go-to option for advertisers deciding where to spend their bucks in an ever-more fractured media market.