More than three decades before David Hua joined SBS’s leadership team, taking over as director of audio and language content last December, he found the multicultural broadcaster to be a daily source of annoyance.
“As a small child, I was very active and I just wanted to play with my parents,” says the veteran media executive, who spent 15 years in various roles at the ABC. “But at 3 o’clock every afternoon, they would stop to listen to the Vietnamese news on SBS Radio, which was a real frustration to me.”
