Today, more than 90 percent of Americans own cellphones, and approximately 60 percent of those are smartphones, which means that every year today’s radio listeners are getting their news, weather and music on more and more devices and media channels. Now is the time for major cell carriers and manufacturers to activate FM chips in their mobile phones. Every smartphone today contains an FM chip, but unlike in Europe, most in the U.S. are not activated. This will change if consumers put enough pressure on service providers to activate the chips in their phones. There is no cost for manufacturers to activate the FM chips.