US Magazine Variety reports that the old ways of listening to and purchasing music continue to erode, but radio remains the primary means of discovering music, according to a new Nielsen report issued Tuesday.
David Bakula, senior vp of client development at Nielsen, said in a statement, "While younger listeners opt for technologically advanced methods, traditional methods of discovery like radio and word-of-mouth continue to be strong drivers." According to the "Music 360" report, 64% of teens — traditionally the most active consumers of music — listen to music through Google’s online video service YouTube. However, 56% of teens still listen to the radio, while just 50% consume music via CDs.