Why big corporate radio is doomed, but a return to lively local radio sounds better than ever

Beginning with their country and alternative formats, Entercom plans to move all stations and formats to national and regional programming, with few stations having more than one local show, if that.
A bit ironic considering that Entercom’s webpage brags of local being at the core of everything they do.
In the case of iHeart the focus will be similar, though not identical. Many iHeart stations are already doing this, but the focus will be solely mornings and afternoons. The time period from 9 or 10 a.m. until 2 or 3 p.m. will be an afterthought, as will any shift after 7 p.m.
That’s when listening is at its lowest point, and the suits that run radio think it has nothing to do with lack of content. So out it goes.