Reports To: Board of Directors
Employment Type: Full-Time
Location: Mandurah
About Us
We are a dynamic and independent radio station, with two main stations, 97.3 Coast FM and 91.7 The Wave, based in Mandurah (1 hour from Perth), Western Australia.
Responsibilities
The General Manager is accountable for leading the overall operations of the radio station, ensuring compliance with broadcasting regulations, and driving strategic growth. The role encompasses leadership across content, sales, finance, technology, and community engagement, ensuring the station serves its audience effectively and sustainably.
Leadership and Management
- Provide vision, leadership, and direction across all departments, including programming, sales, marketing, engineering, and administration.
- Promote a high-performance culture through clear goal setting, accountability, and collaboration.
- Represent the station’s values and mission internally and externally.
- Ensure ethical decision-making and a commitment to excellence throughout the organisation.
Strategic Planning
- Develop and implement multi-year strategic and business plans to enhance audience reach and financial sustainability.
- Monitor industry trends and leverage market data to position the station competitively.
- Lead digital transformation and innovation initiatives.
- Set performance metrics and evaluate outcomes against strategic goals.
Relationships
- Build and maintain strong relationships with advertisers, sponsors, community stakeholders, government bodies, and regulatory agencies.
- Foster strategic partnerships with educational institutions, local organisations, and media networks.
- Act as the primary liaison with the Board, providing regular updates and strategic recommendations.
Operational Management
- Oversee programming, production, sales, finance, marketing, and engineering functions.
- Ensure compliance with all ACMA and regulatory requirements.
- Manage operational budgets, financial planning, and reporting.
- Optimise resource allocation and ensure operational efficiency.
- Oversee contractual agreements with external vendors and service providers.
People Management
- Overall oversight and day-to-day management of staff within the organisation: Culture, performance, workplace practices and requirements.
Risk Management
- Identify, assess, and mitigate operational, financial, reputational, and regulatory risks.
- Ensure business continuity planning, including technical and broadcast redundancy.
- Uphold legal and ethical standards across all station activities.
Key Communication Areas – Internal and External
Internal:
- Regular updates and open communication with staff at all levels.
- Facilitate inter-departmental collaboration and alignment with strategic priorities.
- Provide transparent communication with the Board of Directors.
External:
- Build audience engagement through public speaking, social media, and events.
- Communicate with industry regulators, advertisers, partners, and community stakeholders.
Skills, Abilities, and Knowledge
- Strong leadership and team management capabilities.
- High-level communication, negotiation, and stakeholder management skills.
- Financial literacy, including budget development and P&L oversight.
- Strategic thinking with an ability to translate vision into action.
- Knowledge of media technology, digital trends, and audience analytics.
- Ability to remain calm under pressure and manage competing priorities effectively.
- Minimum 5–7 years in a senior leadership role within broadcasting, media, or a related industry
- In-depth knowledge of broadcasting compliance, especially ACMA regulations
Email Louisa Ackland at [email protected] with your résumé and for any further information