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Radio's bright future : PwC Outlook 2019

Wednesday 12 June, 2019

PwC have released their Australian Entertainment & Media Outlook 2019-2023 report and predict a bright future for radio.

On the back of a streaming jump of 17% for the period 2014-2023, and even with a flatlining of terrestrial radio over the same period, advertising spend on radio will grow to $1.76 billion over the next 4 years.

PwC: Innovate or stagnate according to latest report

Monday 15 June, 2015

PwC has launched its 14th annual Australian Entertainment and Media Outlook Report, deducing the industry must 'have a go' to grow.

“Traditional media companies will have to get their growth from non-traditional areas, with streaming radio an example of that, says Editor of the report Megan Brownlow.”

Radio ad market to grow by 3.4 per cent per annum: PwC Report

Monday 07 July, 2014

Price Waterhouse Coopers has released its annual Australian Entertainment & Media Outlook, covering the period from 2014 to 2018.

The forecast is a wake-up call for those in media that still cling to traditional advertising methods. According to PwC, not only are marketers moving towards digital platforms, they are moving from paid advertising to “owned” or “native”, meaning that they’re creating their own content and their own channels.

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