Nine has used the 2021 Upfront presentation to unveil Money, its latest cross-platform superbrand which will live across television, radio, newspapers and digital.
 
The Money brand will be centred, in broadcast channels, on financial journalist Brooke Corte, who hosts Nine’s top-rating finance program Money News on 2GB, 3AW and 4BC. It will also involve bespoke solutions on television and within Nine’s publishing assets.
 

Nine is simplifying the media buying process for its radio assets using 9Galaxy, with the platform to offer access to radio inventory from November 1.