Nine restructures sales dept to sell everything | radioinfo

Nine restructures sales dept to sell everything

Monday 18 May, 2020
Richard Hunwick assumes responsibility for the radio and tv sales teams

Nine tells us that they’ve completed the overhaul of their sales department so that  it’s now a fully integrated, cross-platform structure to create more opportunities for advertisers across the behemoth’s radio, television, digital, publishing and data assets.

As part of the changes, Richard Hunwick assumes responsibility for the radio and television sales teams while Nick Young will have the responsibility for Nine’s digital and publishing sales teams, as well as Nine’s data strategy.

Nine says, the transformation will create Australia’s largest integrated sales team, aligned under a Director of Sales in each state. Paul Brooks (Sydney), Sam Brennan (Melbourne), Rebecca Lawrie (Brisbane), Sean O’Brien (Adelaide) and Clive Bingwa (Perth) will lead Nine’s statebased sales teams across the country. 

Under the new structure, Nine’s Group Business Directors (GBDs), who have a range of diverse skills and experience across the marketing and media landscape, will be a single point of contact for all of Nine’s advertising partners. Each GBD will have complete responsibility for a media agency buying group or independent agencies, and lead. The 

GBD will have responsibility for a television, digital, publishing and a radio sales team who are experts and specialists in their channel.

\Nine+, led by Tim Rose, will be expanded to create a “super group” focused on helping Australia’s small and medium enterprises (SMEs) to unlock the power of Nine. Direct sales teams in TV, digital, publishing and radio will align under the Nine+ brand to create a onestop-shop for small business.

The development of 9Voyager, Nine’s self-serve platform, will be fast-tracked to include both radio and podcasts alongside TV and 9Now, putting Nine’s world-class technology in the hands of its direct sales Nine+ team.

“There is no doubt that COVID-19 has impacted our lives and our economy in a way that few if any of us have ever seen” said Michael Stephenson, Nine’s Chief Sales Officer. “However, today’s changes are not driven solely by the impact of the global health crisis on our economy and our industry, rather by the need to create a structure that will allow us to create more innovative marketing platforms for new and emerging categories, to better service the needs of our clients in a more integrated fashion across television, digital, publishing and radio. 

“As we navigate ourselves towards the ‘new normal’ there will be enormous opportunity for those that are willing to think differently and challenge the way things have always been done. We are ready. We have the most unique assets, the most senior team, and we now have a fully integrated structure that will make it even easier for our clients to use our content, data and technology to sell more of their products and services.”

As part of the changes, Nine confirmed there have been some redundancies within the sales team. 

Among the departures is Penny Kaleta, Nine’s Director of Sales – Radio who joined Nine to lead the integration of its sales operation following the acquisition of Macquarie Media.

 

 


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