One thing’s for sure: there’ll be plenty of claims based on qualifications first and numbers second.
In Sydney and Melbourne, FM stations will battle it out amongst themselves for the right to claim to be number one when, in fact, the leading FM station will likely be number three behind AM stations 2GB, 3AW and the ABC in those cities.
As far as Australia’s leading network is concerned, Today reckons it is, based on cume, while Nova says “no,” it is, based on share.
Last year SCA said that Kyle and Jackie O was the best breakfast show in Australia. Now that KIIS agrees with them, they reckon it’s Triple M’s Hot Breakfast with Eddie McGuire. Radio can be so fickle.
So can the “survey gods” who, through their high priests at GfK, will send down their findings from the heavens tomorrow morning bringing joy to some and heartbreak to others.
Join us at 9:30 am when we publish the official numbers from Survey 2 along with the spin cycle.
BTW, next Wednesday we’ll cover the Canberra Survey. Next Friday it will be Newcastle’s turn. And the following Thursday, it will be the Gold Coast.
Baby Radio Host pic: shutterstock