GfK and Commercial Radio Australia have released the first 2021 category report on the topic of car buyers.
This report provides media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
Key insights include:
- Over 1.9M car buyers tune into commercial radio across five metropolitan markets each week
- The best time to reach car buyers is between 7-10am and 3-4pm Monday-Friday
- Car buyer listeners spend on average 14 hours 21 mins listening to commercial radio each week