The 2004 European Radio & Television Symposium is on again during November in Berlin. The theme of the radio symposium day, on 10 November, is ‘Where are we Going?’.

How are consumers and broadcasters responding to the opportunities provided by digital radio? The symposium will look at two very different approaches to the rollout of digital radio.

One of the potential benefits for the advertiser is the increased functionality digital technology allows. How will these enhancements increase the effectiveness of the
medium?

What approach should be adopted by the public service broadcaster to the range of potential services on offer? What contribution does radio make in the mix of media?

What are the problems associated with adapting radio reach and freqency models to different markets?

For the first time, the conference brings together an account of what has happened, and what is happening,
in relation to the testing of personal meters.

The 2004 Radio Symposium, sponsored by TNS and Arbitron, will feature sessions including:

· Radio 2010 – where are we going – with Paul Brown, Chief Executive of CRCA

· Developing digital radio, the Australian model – Joan Warner, CEO, Commercial Radio Australia

· Cutting edge or mainstream, why not both – Colin Crawford, VP, Product Marketing, PURE Digital

· The future of public broadcasting in radio – Jo Hamilton, Head of Research, BBC Radio

· Radio’s real vigour in the media mix: new perspectives on cross media measurement from PPM – Roberta McConachie, Director, PPM Client Relations, Arbitron

· Listeners to private and public radio are different – Uwe Domke, Head of Market and Media
Research, Radio Marketing Service, and Andre Petras, Senior Research Consultant, TNS Emnid

The symposium will also review tests, trials and comparative studies of people meters in various countries.

The development of digital radio is proceeding at different rates in various countries. Like television,
the opportunities to listen to radio in different places and in different ways are increasing. The same radio
station can sometimes be sourced from radio, digital television or the internet. Again, as with television, there is also the opportunity to record and play back
programs at any time.

This presents some different and difficult problems for commercial and public service broadcasters.

One result of the expanding number of stations and platforms available is to tax the diary (or recall) audience measurement technique still further. There is, thus, a demand for electronic measurement and, so far, there are two personal meter techniques on the market.

The main concerns with new techniques is whether they work and how they work.

The conference has gathered together information about
tests and trials that have been conducted around the world and will look at how two very different approaches to the rollout of digital radio are progressing and how personal meter data has provided some valuable insights into radio’s
contribution to the media mix.

There will be a welcoming drinks reception for delegates
on Tuesday 9 November at 8pm.

The Television Symposium is themed ‘MANAGING CHANGE’ and will be held on 11-12 November, also in Berlin

Contact and registration details from:

Tel: 44 1822 618628

Fax: 44 1822 618629

VENUE: Hilton Hotel, Mohrenstrasse, Berlin, Germany