2ME in Sydney is celebrating 25 years on-air, and along with 3ME they are claiming the mantle of Australia’s number 1 Arabic radio network.
Managing Director, Sid Merhi, says, “Now, with the industry entering yet another period of rapid change, the stations are implementing two parallel strategies to deal with the challenges this presents: Technical & listener involvement/loyalty.”
The studios are about to undergo an upgrade, as well as a significant investment in digital and effective social media.
Merhi says, “We now have second generational listeners who grew up with their family using 2ME as their source of news and information. We are establishing two additional programming initiatives (2ME Gold & 2ME east/west) to fulfil pent up listener demand.
“We are the only unbiased talkback Arabic station with no political or religious affiliations, and our community is extremely interested in news and current affairs. In recognition of this, we have formed exclusive Australian agreements with BBC Arabic and Radio Monte Carlo enabling us to include their news casts with our locally produced news programs.”
He adds, “The importance of having an Arabic broadcaster has also been evident during the Covid crisis and the Middle East conflicts with all levels of Government turning to 2ME when needing to communicate with Australia’s Arabic constituency”