given timeline to implement a new organisation with the shift to a cultural change, governance and strategies to ensure its success.
A team of six was chosen, being readied for these changes heading into 2022 – whereby the organisation will at times
face new challenges.
What audience and compatable content will they deliver is the main focus going forward. In 2019 when the elections take place, they understand a younger generation is about to uptake the reins in making decisions based on what’s important to them. The outcome will be of interest to many groups, not just the media.
Monday to Friday at 7 pm they have a program which must consist of the following:
– 1 hour of Swiss music only from the country
– 3 hosts rotate every week
– Available via podcast
– Bridge between daytime and nighttime
had more than sufficient along with an array of topical interests. New bands were and still are constantly being discovered,
much to the delight of the audience. Being unique content as it’s Swiss music only with song premiers. Various guests every week are given an opportunity to speak in their own language with live sessions being aired. Artists and bands are invited from all four parts of Switzerland (all linguistic regions).
The station will choose the best new talent and/or bands of which they select the best, then they nominate and promote
them as the winners each month giving greater exposure. At the end of the year, three are chosen to compete
in the annual awards. The winner is given a sponsorship and obviously introduce them to a wider audience.
which the content is published by the hosts themselves via the official channels of the station.
They use Instragram finding it most useful and the primary chanel where Twitter is not.
let the opportunity past by.
anymore and feel they need to live life to the utmost. They receive hundreds of phone calls each week. Many of the
listeners cannot leave home for various reasons, mainly because of ill health and they rely on these three grand ladies for a
delivery of topical and lively discussions.
.
They give good advice to younger generations about their own life experiences, especially sex! Don’t make the same mistakes as they had done so during their early juvenile foibles was the mantra given by all three. They were happy to know the younger generation actually do have more than one partner before marriage, unlike their own generation’s expectations and the difficulties about relationships they faced. Importantly, they talk openly about death which seem to open up to many elderly’s fear of what’s next in store for themselves.
an impact on their audience, it’s evident they aren’t going anywhere else fast, except on the airways and into the homes of their
listeners – both elderly and young.