This year, Triple R celebrates 40 years on air.
Since its inception as an educational broadcaster in 1976, Triple R has become Australia’s largest community radio station with almost 14,000 subscribers and more than 440,000 listeners per week.
Triple R is a not for profit Melbourne community radio station and Radiothon is their annual subscription drive that funds over half our operations for the next 12 months.
As part of the station’s 40th birthday, they’ve reworked an old Triple R slogan.
The Jewel In The Junk Heap was first used to describe Triple R back in 1994 (or at least that’s the current Triple R guesstimate) on a poster that was designed by local artist (and still current subscriber) Greg Ades.
This slogan seemed fitting for the station’s ruby anniversary, so they asked Melbourne artist Billie Justice Thompson to reimage it for this year’s campaign artwork, in conjunction with creative agency Actual Size.
Billie Justice Thomson is a Melbourne visual artist who works with paint on glass and Perspex, and with watercolour to pay homage to the kitschy delights of eating, drinking and the day to day miracles of existence.
“I was so stoked to be asked to do the Radiothon poster. What an honor. This year more than ever we need to get behind our community radio stations. Can you imagine life with out them? Awful!”
Radiothon is Triple R’s annual subscription drive where listeners purchase an annual subscription to fund the station’s operations. By supporting Triple R, A Jewel In The Junk Heap this Radiothon and go in the running for a stack of prizes.
Radiothon is on from 19th-28th August and all subscriptions paid in full by 5pm 28th September will going in the prize draw.