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The figures are interesting. There is over 30% of the 10+ audience not accounted for who must be listening to community radio or not listening at all. Over 40% of the 55 -64 age group and about 50% of the 65+ age group preferences are not listed here..
To be able the claim number 1 position when so much of the audience's listening preferences are not taken into account needs to be factored into any discussion about which station, of all the available choices not just those surveyed, is truly number 1.