97.3’s new breakfast show marketing campaign

ARN’s Kiis network station 97.3FM in Brisbane has launched a new marketing campaign for the breakfast show, with Bianca, Mike & Bob.

Mike joined Bob and Bianca two months ago when Terry Hansen decided to leave the show for health reasons.

Now that the new lineup has bedded in, the station is reinforcing the new team with marketing activities featuring the new slogan “Brisbane’s fresh way to wake up.”

The campaign features outdoor, social, transit and digital treatments, and coincides with a similar marketing push for Jase and PJ on KIIS Melbourne, which moves away from the ‘always awkward’ strap line.


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