ABC leads in WA Wheatbelt: Xtra Insights

There’d be few survey regions that measure the size of some European countries, but this Xtra Insights survey of the WA Wheatbelt certainly does so, the first of the region in 3 years.

It is large enough to include two major ABC stations, ABC Great Southern and ABC Midwest and Wheatbelt. ABC Great Southern remained No 1 with little ratings change. Second was SCA’s Triple M Wheatbelt, with good growth in breakfast and evenings. Hit Wheatbelt saw losses for all audiences 10+ and in breakfast to drop behind Triple M to third.

Paul Cook on ABC Great Southern breakfast (pictured) was steady with a 25.6 audience share 10+. Bransen Gibson (pictured below) commenced on ABC Midwest and Wheatbelt breakfast at the start of this year and was down 1.9 to 8.4.

Triple M breakfast was up 1.8 to 17.5. Hit Wheatbelt and triple j took hits to their under 40s and cumulative audiences.

SCA Head of Regional Content, Blair Woodcock, said:

“It is a fantastic win for our entire SCA Wheatbelt team following today’s survey results, with SCA taking out the #1 and #2 commercial stations for the region.

In further good news, HIT WA’s Allan & Carly (pictured below), is the #1 Breakfast show for F25-54, while Triple M Wheatbelt is the #1 commercial station listened to most for P10+ and M25-54. That’s cause for celebrations all around!

Congrats to everyone and thank you for your amazing work.”


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