You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.

Time for a reality check at Radio National - the ABC's sheltered workshop.
They rate less than 3%, with all the resources they have on hand. What's going wrong.
Radio 4 in the UK manages a 13% nationally. Admittedly they have more resources, but they also have far more competition.
The difference? Radio 4 is actually more high brow, but less right-on. They don't do any obscure music shows, they have lots of comedy and general entertainment, mixed in with drama, documentaries and, of course, solid news reporting.
The other difference, large chunks of it are outsourced to independent producers, not created by the same people who have held their jobs for a lifetime, failing to reflect how society and broadcasting is changing.
Seven jobs gone, Big deal. The whole outfit needs a fundamental rethink.
Phil, RN gets 30 million podcast and streaming downloads a month...
3% ? What age are you living in?
Also the Australian radio freelance pool isn't anywhere near big enough to draw from, unlike in the UK. You have absolutely no insight into this situation whatsoever.