The Asia-Pacific Broadcasting Union’s (ABU) Digital Broadcasting Symposium 2009 (DBS), will be held in Kuala Lumpur from 9 to 12 March. Sony Electronics Asia Pacific has just benn announced as a major sponsor of the Symposium.
The symposium, themed Towards Higher Definition in Radio & Television, is the fifth in a series of annual symposiums organised by the ABU to help radio and television broadcasters make the digital transition. In 2008 it attracted more than 300 delegates from the Asia-Pacific region and beyond.
The Director of the ABU’s Technical Department Sharad Sadhu has told radioinfo: “The symposium addresses a wide variety of current topics, ranging from the latest digital compression, TV and radio production, infrastructure implementation to HDTV and high quality digital radio services… Sony has consistently supported the ABU in its activities towards development of broadcasting in the region. In particular, Sony has been a strong supporter of the ABU Digital Broadcasting Symposiums. We are very pleased that Sony has extended its valuable support to the event.
“We invite all broadcasting industry players to participate. Given the way that the event is shaping up, participation in the event will bring values in making the most appropriate choices on strategies in development of infrastructure and in eventual migration to digital services.”
Sony’s Business and Professional Products Asia Pacific Company (BPPA) has been involved in marketing Sony’s leading broadcast and professional products in Asia-Pacific outside Japan. BPPA’s mission is to position Sony as the most desirable brand in the Asian broadcast and professional industry and render comprehensive engineering support and after-sales service to keep customers at the forefront of their business. It provides professional users complete and seamless migration solutions from standard definition to the rapidly expanding world of high-definition.
DBS 2009 will feature presentations by experts, panel discussions and workshops, as well as an exhibition showcasing the latest broadcasting products and services. This year’s event will address several developments in broadcasting and IPTV, and will focus on achieving higher quality in digital television and in digital radio services. More than 50 high-profile speakers from around the world will keep the attendees informed with cutting-edge developments in their area of interest.
In addition to securing support from Sony, the event has attracted sponsorship from major industry players, representing who-is-who of the broadcasting industry. Broadcast Australia is the Principal Sponsor, while GlobeCast is a Supporting Sponsor. Other sponsors include Rohde & Schwarz, Technomedia, World DMB Forum, Commercial Radio Australia, Panasonic, Conax, LS telcom, Net Insight, RFS, OmniBus, Benchmark, Nautel, Newtec, Kordia, Measat, Gencom, Datavideo Technologies and HD-Radio. Digital Broadcast Middle East, Digital Studio, Asia Pacific Broadcasting, Satellite Evolution Asia and Radio World International are this event’s media partners.
The Asia-Pacific Broadcasting Union (ABU) is a non-profit, non-government, professional association of broadcasting organisations, formed in 1964 to facilitate the development of broadcasting in the Asia-Pacific region and to organise co-operative activities amongst its members. It currently has over 205 members in 57 countries, reaching a potential audience of about 3 billion people.
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