Ad revenue for radio declines in Sydney and Perth

Advertising revenue for metropolitan commercial radio stations totalled $209.223 million in the June quarter 2019, according to data compiled by Deloitte and released today by Commercial Radio Australia.
The figure reflects a 1.7% decline from the same quarter a year ago and follows a decline of 2.6% or over $5 million in the March quarter.
Sydney (-5.60%) and Perth (-5.96%) were the worst affected, while Melbourne (+2.03% to $68.187 million), Adelaide (+1.35% to $18.717 million) and Brisbane (+0.60% to $32.786 million) were stronger.
CRA chief executive officer, Joan Warner, says “Radio has been relatively resilient, but advertising market conditions remain challenging for all media businesses. The market needs a kick start. We’re hopeful that income tax cuts and lower interest rates will flow through the economy and encourage advertisers to start spending again in the months ahead.”
For the 2018/19 financial year, metro radio ad revenue totalled $800.779 million.
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all agency and direct revenue.
The figures for the June 2019 quarter include revenue from two small stations that have not been included in the reporting previously.




Tags: | | |