AFL Trade Radio has achieved record audience numbers this year, with average live audio unique listeners of 100.6K per day up nearly 60% year-on-year and 2.7 million podcast downloads an increase of 35% on 2019.
Audience highlights were the big, breaking stories of the trade period including Sam Edmund’s exclusive on Nathan Buckley telling Adam Treloar his teammates didn’t want him; Damian Barrett’s exclusive on Jaidyn Stephenson’s exit from the Pies; Jesse Hogan’s move to GWS and more.
An average of 44,500 unique users per day watched AFL Trade Radio on video streaming platforms, up nearly 17% on last year at an average of 25 minutes per user, while audio streaming averaged 36 minutes per user per day.
In other highlights:
- On demand video views (social and on platform): 4.3 million
- Twitter impressions for trade period: 40.5 million
Final day highlights included:
- 184K unique audio users for 429K streams. With over 7.5 million total minutes consumed, an average of 41 minutes per user
- 164K unique video users for 399K streams. With over 4.3 million total minutes, an average of 27 minutes per user
- 145K podcast downloads
- 405K social and on-demand video views
This year, former Blues list manager Stephen Silvagni headlined a block-buster line-up of football experts including regulars, the AFL’s number one news breaker Damian Barrett and Port Adelaide games record holder Kane Cornes, and newcomers such as Matthew Rendell and Brendan Goddard, who delivered all the latest trade news as it broke.
“AFL Trade Radio in 2020 was yet again the destination for what is now the most intriguing period of the AFL season,” Barrett said.
“From the dramatic fallout at Collingwood, the tension at Essendon, the poker game between the Cats and Giants, the highly effective stealth of the Bulldogs and – for the second consecutive year – the hustle and bustle of St Kilda, all the news was broken on AFL Trade Radio.
“Equally importantly, the high-end analysis of each decision and the critiquing of each club’s list on AFL Trade Radio was industry-leading.
“A massive thank you to all the football club officials, player agents and footballers who gave of their time on and off air during the past three weeks.”
SEN digital director Simon Chapman said AFL Trade Radio had cemented itself as a ‘must-listen’ experience during the official AFL trade period.
“The success of AFL Trade Radio continues year-on-year and despite a season interrupted by COVID, it proved more popular than ever as footy fans clamoured for all the breaking news, views and player movements as they happened,” Chapman said.
In 2020, AFL Trade Radio broadcast 173 hours of live audio and visual streaming over 3 weeks on AFL.com.au and the AFL app, with syndicated windows across the SEN network.