Nine Entertainment has had an operating model reset with a new Executive Team. The business will be streamlined into three division, Streaming and Broadcast, Publishing and Marketplaces with industry executive Amanda Laing (pictured) appointed Managing Director of the Streaming and Broadcast division, which will include radio, Stan, 9Now and broadcast television.

The current Publishing division, led by Managing Director Tory Maguire, will expand to include nine.com.au as well as The Sydney Morning Herald, The Age and The Australian Financial Review. Alex Parsons will oversee Marketplaces in addition to his Chief Digital Officer role. There is no change to the current business structure. The reset is part of Nine’s plan to reduce its cost base by a further $50 million in FY25, reduce duplication and introducing consistent, company-wide processes.

Amanda was most recently Chief Commercial and Content Officer at Foxtel Group and Managing Director at Binge with a background in television, streaming, digital, print and video-on-demand.

As part of the new operating model, Nine will transition to a more streamlined eight-member Executive Team reporting to Acting Chief Executive Officer Matt Stanton.

Stanton said:

“Our operating model reset will help accelerate the strategic transformation underway at Nine by improving how the different parts of the business work together. Our new approach will better position the business to manage the challenging external environment and ensure the company is future-fit to sustainably deliver for our consumers, partners, shareholders and people.

“Aligned with the greater accountability that flows from resetting the operating model, I’m pleased to unveil a new and focused Executive Team to lead Nine through its next phase of growth. The appointment of Amanda, one of the top media executives in the country, will add extraordinary industry expertise and energy to Nine’s experienced Executive Team in 2025.”