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The ratings for Macquarie Sports Radio are mixed. Surprisingly the ratings for Sydney have dropped more than 50% to 0.8 and Brisbane's results doubled to 1.1%. Melbourne's results are rather static at about 0.3% way behind market leader SEN. In a previous comment about survey 3, I would wait for two more surveys and act upon them. If this is a statistical anomaly, I would wait another two surveys from this survey. The issues are will Brisbane's audience grow and is Sydney's ratings a blip?
MSR is a labour-intensive format with a potentially rewarding upside. The current ratings do not appear to sustain economically a labour-intensive format'
Regards
Anthony of exciting Belfield
I predict by Christmas it will revert back into a music network but be rebranded to reflect the style of music played. I suggest it will go back to a easy music format or classic hits 19500-80s.
I have said elsewhere, that if 2UE, 4BH and 3EE have to resort to a music format, that it does not go down the "classic hits"/"golden oldies" or its variants as the market may well be saturated with these formats: 2CH, 2WS, Coles, Easy and Smooth. This does not infer there is anything wrong with the music. 2CH on DAB has the best signal at over 128kbs. It's the saturation. Nor do I suggest that 2UE, 4BH and 3EE become like the former DAB station "Stardust" which was like the 2CH of the 1970s and 1980s but with too much Rod Stewart singing from the "American Songbook".
Perhaps a music format that is unique could take elements from a "Golden Oldies"/"Classic Hits" format. It could also take elements from Mr Ray Hadley's "Country Music" program. It could also take elements from MBS-fm and ABC-fm. There are also many familiar songs which are known by many that gets little airplay. When was the last time you heard the music from The Lion King or even The Sound Of Music on the air?
Similarly there are contemporary artists who are a commercial success but get little airplay including Tony Bennett, Lady Gaga (Jazz), Roberto Alagna, Mark Vincent, Greta Bradman and Amy Winehouse (RIP) to name a few. Even the Conservatorium-trained musicians Lah-Lahs play fine music.
But I qualify it with DO YOUR RESEARCH AND DON'T HAVE CONFIRMATION BIAS WHILE HAVING A BEER ON A FRIDAY OR IMPLEMENT THE FORMAT BECAUSE THE FORMAT IS NOT USED IN THE U.S.. Do your research and don't be a copycat. And don't buy the same music library as other radio stations (mentioned in another RadioInfo article). Do something yourself and put your own music into the computer's music library and associated database (containing meta-information on artist, song, tempo, key signature).
Thank you,
Anthony from exciting Belfield