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Some remarks on 2GB, 2UE/3EE/4BH, 2CH and 2BL (ABC702).
2GB: I made a remark elsewhere on this site that the 1200-1600 shift belonged to Chris Smith. I also made the remark that if the new presenter brought in the ratings then management should not fix what is not broken. So far the new presenter Deb Knight is producing the goods and then some by 0.3% after replacing Steve Price. Lesson to management - leave it alone.
In addition, while I don't have access to more granular data, it appears that the "Wide World Of Sports" (1800-1900) and "Your Money" (1900-2000) are market leaders. But by how much have the ratings increased in the 1800-2000 slot since Ross Greenwood's (1800-2000) departure? I was wrong that programs of one hour in length would result in ratings dropping because the person who likes sport may not like economic issues and vice versa.
If the programs work, I would caution against fixing something that works by either expanding the "Wide World Of Sports" OR "Your Money".
Nevertheless, it appears that John Stanley's program (2000-0000) shift is a clear winner improving on his previous survey and improving on Steve Price.
In sum the lesson for 2GB management: leave it alone and don't fix what ain't broken.
2UE/3EE/4BH: the change from talking sports to music occurred in February. Management have chosen not to include these stations in the survey but from the next survey.
2CH: ratings decreased by 0.8% for the 10+ age group. It's too early if 2UE took that 0.8% share. In addition Smooth's ratings fell by 1.2% (in the 10+ group). Wait until the next survey on the effect of 2UE's programming.
On the contrary the other observation is the ratings for Melbourne's "classic hits" style format: Smooth and Gold have increased their share. What of Macquarie's 3EE (Magic) share? Similarly Brisbane's 4KQ increased by 0.1% Like 2UE wait until the next survey for 4BH.
2BL (ABC702): I don't understand why other online media publications make the demarcation between AM and FM stations saying that Kyle and Jackie O are the highest rating FM broadcasters. AM, FM, DAB+ and streaming are methods of conveying a baseband signal. 2BL's breakfast program was 9.4% compared to KIIS's (2WFM, formerly Mix106.5 formerly 2UW) at 8.5%.
In sum: 2GB (9 Radio's) management should not fix what isn't broken. We await for the next survey on 2UE/3EE/4BH and whether 2CH and Smooth have lost audience due to that. This is complicated by Melbourne's Gold and Smooth and by Bribane's 4KQ which have increased.
Thank you,
Anthony of analytic Belfield
2UE missing from the ratings list?
Yes. The article states: NINE Entertainment
NOTE: The stations last known as Macquarie Sports Radio have declined to participate in this survey but have promised to make a come-back in the next. Ed.