Apple has unveiled Apple Podcasts Subscriptions, a global marketplace for listeners to discover premium subscriptions offered by their favourite creators alongside millions of free shows on Apple Podcasts.
Listeners in more than 170 countries and regions can sign up for premium subscriptions that include a variety of benefits curated by creators, such as ad-free listening, access to additional content, and early or exclusive access to new series.
Premium subscriptions from independent voices and premier studios will be available to listeners, including Tenderfoot TV, Pushkin Industries, Radiotopia from PRX, and QCODE, to leading media and entertainment brands, including NPR, the Los Angeles Times, The Athletic, Sony Music Entertainment, and more.
Apple’s senior vice president of Internet Software and Services Eddy Cue says:
“Fifteen years ago, Apple took podcasts mainstream, offering creators a premier, open platform to inform, entertain, and inspire hundreds of millions of listeners around the world.
“Today, Apple Podcasts is the best place for listeners to discover and enjoy millions of great shows, and we are proud to lead the next chapter of podcasting with Apple Podcasts Subscriptions. We’re excited to introduce this powerful new platform to creators around the world, and we can’t wait to hear what they make with it.”
Listeners will be able to discover channels, which are groups of shows curated by creators with unique titles, descriptions, and artwork. Just as they can with shows, listeners will be able to browse free channels, which make it easy to find more shows from their favourite creators, as well as paid channels and channels that provide additional benefits for subscribers.
Listeners with the latest iOS will be able to access the redesigned Apple Podcasts app featuring an enhanced Search tab that provides quick access to Top Charts and categories. Apple Podcasts also features new pages for every show and episode to make it easier to follow, listen, and share. The new Smart Play button helps listeners automatically start episodic shows from the latest episode and serialised shows from the beginning of each series. Listeners can also now save individual episodes, which are downloaded for offline playback, making it easy to bookmark podcasts to listen to later from Library.
The new Apple Podcasts for Creators
website helps creators learn more about podcasting, stay informed about the latest news and features, and explore in-depth guides with best practices. Starting today, all creators can access an updated Apple Podcasts Connect
dashboard, which has new features that make it easier to manage shows on Apple Podcasts, including the ability to edit metadata, schedule and manage show availability, organise shows into channels, manage multiple users and roles, and learn how listeners are engaging with their shows through new performance metrics and visualisation tools. From Apple Podcasts Connect, creators can enrol in the new Apple Podcasters Program, which provides access to all the tools needed to build and distribute premium subscriptions on Apple Podcasts.
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