The approach to selling radio has evolved and salespeople have to change.

16 March 2019 · News

Peady's Selling Engagement Are You Prepared to Change Two Things?   Today, customers aren’t looking for salespeople who know their products and want to do business, they are looking for special...

You've reached our premium or archival content

To access this page, and more great content just like it, you need to become a paid subscriber.

If you already have an account, please login.

Otherwise, registration is quick and you'll have access instantly after payment.

Tags:

Recent Stories

Plant a flag at the top of the mountain and say we are here: Artie Stevens SCMA Conference

16 March 2019 At this year’s SCMA conference the association’s seven board members discussed the roles of community radio boards and the importance of community radio.   “Boards need a...

smoothfm turns conventional radio wisdom on its head

17 March 2019 "It was a matter of reverse engineering," says program chief Paul Jackson  Conventional radio wisdom dictates that a station’s success flows from its Breakfast...