ARN has taken home top honours at the 2014 AMI (Australian Marketing Institute) Awards for Marketing Excellence, with the launch KIIS 1065 yesterday named as winner of its category at the NSW finals.
 
ARN was announced as a state finalist a couple of weeks ago and was named NSW state winner in the category of “New Brand, Product or Service Launch”, for the launch of KIIS 1065. The campaign now becomes a finalist at the National Awards to be held on October 23 in Sydney.
 
Of the campaign, the judges said: The KIIS1065 launch achieved stellar results, with an outstanding use of multiple channels to reach the target audience.
 
The Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraordinary success from innovative and effective marketing practices. The launch of KIIS1065 was entered in the category of New Brand, Product or Service Launch, with four key criteria to address being: The Issue, The solution, The result and Key outcomes. As a Marketing Award there is heavy weighting from the judges  given to the metrics and success that the launch brought to the business.