ARN has appointed respected data expert Angelo Sinibaldi as its Director of Data Product Strategy and Commercialisation, a newly created role responsible for leading the strategy, development and commercialisation of ARN’s data offerings.

Reporting to Ben Campbell, Director of Digital Strategy, Data & Digital Ventures, Sinibaldi will lead ARN’s commercial data product portfolio – developing the go-to-market strategy, building strategic partnerships, and driving new revenue streams through innovative, insight-led data products.

Sinibaldi brings 25 years’ experience in senior data roles in Australia.

He has led the development of data strategy and monetisation for Acxiom, Experian and Australia Post’s former data division First Direct.

Most recently, he was the Director – Data Commercialisation and Strategy at Nine Entertainment Co.

He has been a long-standing member of the IAB Australia Data Council and has played an active role in shaping industry-wide data standards and infrastructure.

Ben Campbell, Director of Digital Strategy, Data & Digital Ventures at ARN, said: “Digital audio is the fastest growing channel in Australia and globally, with the iHeart Network reaching more than seven million Australians every month. The opportunity to leverage ARN and iHeart’s powerful first-party data to enhance how brands connect with our massive audience is enormous. Angelo is one of Australia’s data leaders with deep expertise in this space. We couldn’t be happier to welcome Angelo to the ARN team and look forward to the contribution he’ll make in shaping ARN’s data strategy and products for our advertisers.”

As he commences his new ARN role from today, Angelo Sinibaldi said: “Australians are consuming more digital audio than ever before. ARN has a leading first-party data asset via its long-standing strategic partnership with iHeart, with deep insight into Australians’ demographics, listening habits, behaviours, and interests. There’s huge potential to unlock value for clients and agencies.”