At 5:54am on the 20th of January 2014, Kyle Sandilands and Jackie ‘O’ Henderson launched KIIS 1065 in Sydney. To celebrate the 10th anniversary ARN has unveiled a new marketing campaign.
The campaign aims to capture the connection listeners have with The Kyle & Jackie O Show displaying highlights from the last decade across locations and landmarks across Sydney. The multi-platform promotion was developed in house and plays out across outdoor, digital and social channels.
Lauren Joyce, ARN Chief Strategy & Connections Officer, explained:
“This campaign is designed to capture the emotion and highlight the incredible journey both KIIS and The Kyle & Jackie O Show have taken over the past decade. It serves as both a visual and emotional celebration of the last ten years and a testament to the exciting next chapter that lies ahead. Get ready to be uplifted, entertained, and KIIS-ed like never before!”
The duo’s breakfast show will expand to Melbourne’s KIIS 101.1 in the first quarter of this year too.